Experience MCAD Day and National Portfolio Day Postcard
I was assigned this project while working in DesignWorks at MCAD,
a student run, faculty facilitated graphic design studio. My client was the Admissions Office of the school. They base their communications on the style of each year's view book, so this postcard drew heavily from that style using its graphic standards guide and pre-made shapes and type. I used the headline "See and Be Seen" to dictate the concept: MCAD is what you will see and you and your work are what will be seen. The back of the card is divided up into two sections in order to make sure people knew the card was promoting two distinct events. High school students were the main audience for the postcard.
